In July 2018, Simply Good Food TV, the popular consumer app for food content dubbed the ‘Netflix for foodies’ is to partner with the UK’s fastest growing subscriber video content on demand service – Amazon Prime Video – to launch a drivetime TV series with Nigel Barden. ‘Drivetime Dishes’ will be hosted by Nigel Barden, the established food and drink critic renowned for his role in providing a culinary flavour to the most popular radio food show in Europe, (the Simon Mayo Drivetime Show on BBC Radio 2), and who still regularly appears on a variety of food TV / radio programmes.
The new programme which will run for an initial six weeks sees Nigel showcasing a range of delicious food and drink and trialing enticing recipes from the latest cookbooks to hit the shelves, all in support of a range of artisan producers and food heroes. The programmes will later air on Simply Good Food TV, making them accessible to the App’s subscribers which number over 550,000.
Simply Good Food TV, which is the brainchild of TV chef and author Peter Sidwell, was launched in 2016 in recognition of the growing trend for consumers to access new and exciting content via mobile smart devices. Since its inception, Simply Good Food TV has further fine-tuned its offering to provide brands looking to showcase their products on the platform, with detailed analytics to enable them to track the profiles and usage patterns of customers viewing their content. Simply Good Food anticipates this added value service will help the business to achieve a forecasted growth to over 1 million subscribers within the next 6 months.
By airing on Amazon Prime Video, Drivetime Dishes has the potential to be seen in more than 200 countries and territories worldwide and according to recent statistics (BARB November 2017) will be accessible to the digital platform’s 4.27 million UK subscribers and the 42% plus Subscriber Video on Demand homes in the UK.
Commenting on the partnership with Amazon Prime Video, Peter Sidwell says, “the UK Subscription Video on Demand (SVoD) market is exploding. Just as consumers are choosing to shop online, they are now also opting to access programming – including food-related content – via the internet, at a time that suits them. The UK SVoD (Subscription Video on Demand) is dominated by two main players, Netflix and Amazon. Amazon are currently the runners-up in this battle, however, they have one significant advantage over Netflix – a massive global dominance via their online shopping channel which Amazon Prime Video is perfectly poised to take full advantage of. This move will enable Simply Good Food TV to extend the reach of its unique programming to a wider global audience, representing an excellent proposition to any brands already aligned with our product.”
Drivetime Dishes airs on Sunday 2nd September on Amazon Prime Video.
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