WARNER'S DISTILLERY








The Customer 

Warner's as a multi-award-winning global drinks brand that have been on a mission since 2012 to save the world from mediocre drinks and help save the planet, one sip at a time. Their delicious creations draw directly from their biodiverse botanical gardens, hedgerows, and natural springs of their family farm, the historic Falls Farm estate nestled in the village of Harrington amongst the rolling Northamptonshire hills

Warner's-Distillery-Case-Study-Tasting-Event

 

The Challenge

Warner’s was looking for support to gain additional exposure for its extensive range of quality gin products, ultimately driving sales and cementing the brand’s Nature’s Finest proposition as well as increasing sales alongside driving awareness of nature tours and distillery tours to boost ticket sales.   The client also wanted to increase engagement across its social media platforms and to grow its following and consumer database. 

What We Did

  • Hosted three distillery / nature tour press events with high profile consumer media in attendance
  • Delivered a PR campaign to promote the nature tours and gin products which included media relations and editorial promotions,  to incite interest in the events/encourage ticket sales
  • Developed a social media strategy to drive engagement and increase the brand’s following
  • Created eye-catching and high-performing social media content
  • Arranged collaborations and sampling opportunities with new audiences - data-driving incentives. 
  • Arranged speaker opportunities for the business owners

The Results

 

Created the highest-performing piece of organic social media content of the year which achieved over 19,000 views

Delivered media coverage with a total PR value of £28,580

Secured 20 journalists to attend the tours/events establishing a strong connection to the brand

Negotiated a series of high-profile collaborations to engage with new customers and drive social media following

Increased Instagram following by 1,500 in just three months

Database growth increased by 5,000







Warner’s Distillery

Warners-Gin-Logo

“Working with The Food Marketing Experts has been a great experience. The team is enthusiastic, proactive and highly conscientious. Their proven knowledge of the sector, as well as established industry and media contacts, have proved hugely beneficial to Warner’s. Having The Food Marketing Experts on board has helped increase our reach, improve engagement and attract new customers. The campaign which we briefed them on has been well executed and has happily delivered a strong return on investment. Their expert advice and guidance on collaborations and content have been invaluable, enabling us to connect with far more customers with our organic content. The Food Marketing Experts go above and beyond and it has been a pleasure to have them on board as an extension to our in-house marketing team”

 

Tina Warner-Keogh, Founder, Warner’s Distillery






 

Our Services At A Glance



    • PR
    • Influencer Engagement


  • Database growth
  • Media relations