FITZBILLIES






The Customer 

Fitzbillies is a 104-year-old bakery based in Cambridge, it is already well established in the city with four retail spaces and a bakery site.

Fitzbillies-Xmas-products
Fitzbillies-MACARONS

 

The Challenge

Fitzbillies came to The Food Marketing Experts with a brief to help build brand awareness, drive new sales and reach new customers.  This was a specific project to proactively grow festive sales through PR, collaborations and database growth.

 

What We Did

  • A Christmas PR campaign both national and regional, combined with submitting products for reviews and taste tests
  • Rollout of strategic collaborations to grow the database 
  • Combined influencer activity and collaborations to enhance social media presence

The Results

 

Secured £194,347 worth of media coverage in just 4 months

Secured regional TV coverage for in-store event

Secured a new listing generating 283 new orders

Three of the Fitzbillies products submitted into Good Housekeeping’s ‘tried and tested’ Christmas review were featured in their top 10. This provided great exposure and significantly increased sales

Fitzbillies-biscuits

 

Our Services At A Glance



  • PR
  • Collaborations 


  • Influencers
  • Sales